Sally Farhat Kassab is an editorial and social media consultant. In her journalism career, which spans 15 years, she was editor-in-chief of a magazine, a news reporter at one of the largest newspapers in the country, and author of a 500-page guidebook. She's taught a 300-level media writing class at a large university and has appeared as an expert on two morning talk shows.
As editor of Seattle Bride magazine, she not only redesigned the magazine, but did everything from planning entire issues to overseeing a dozen freelancers and speaking on TV shows and at events. As a reporter, she has covered everything from the environment to crime. She is the author of a book, Northwest Best Places. While on staff at the Detroit Free Press, Sally got an exclusive interview with the only witness of the accidental murder of a shoplifter in a Kroger grocery store, an off-duty police officer. That story and the continuing coverage was the top story in the city for weeks. She also broke the story about how the local coroner's office was making illegal money soliciting families for organ donations, and wrote an investigative report. She also wrote a piece in the aftermath of a teenager's death from anorexia -- and learned that the reasons for the disease were much deeper than anyone imagined.
Sally become a journalist because she wanted to help make the world a better place, and her stories have provoked people to action -- a Seattle Times piece she wrote on Hmong farmers who lost their crops in a hailstorm prompted a slew of donations to the family who normally sold their flowers at the city's famed Pike Place Market. Another article, about how a city sold one of its best buildings to a poor Dot-com developer and was in deep trouble trying to get it back, caused voters to demand an explanation.
She is passionate about education reform, and wrote a piece on the nation's rise in Latino drop out rates. It entailed going undercover into a Boston "drop out factory" to learn the true causes and get beyond statistics.
Sally has been honored by speaking at the University of Washington and the Asian American Journalists Association events. She recently led a panel at the UNITY convention in Chicago. The Freedom Forum honored her as a Chips Quinn Scholar and the Seafair Scholarship Organization awarded her the Academic Award.
She most recently was a regular contributor to iVillage, an NBC Universal digital media company, where she covered health and parenting. Other publications she has written for include Parents, Every Day with Rachael Ray, Natural Health, Cooking Light, Bank Advisor, MSN.com, Care.com, Latina, Glamour, American Baby, In Style, Diversion, Seattle magazine, and Northwest Meetings and Events.